Do you enjoy turning ideas into campaigns that generate real business results?

At Smartsign, we're creating our first Growth Marketing Specialist role—a unique opportunity to build our growth marketing capability from the ground up and have a real impact on how we attract new customers.

As our first Growth Marketing Specialist, you won't just join a function—you'll help build it.

About the role

As Growth Marketing Specialist, your job is to help more potential customers discover Smartsign, understand the value we offer and take the next step with us.

You will own the day-to-day execution of our digital marketing activities — from website content and LinkedIn posts to landing pages, campaigns, newsletters and lead conversion. You will help us create awareness, generate inbound demand and convert interest into qualified sales opportunities.

You will work closely with Sales, Product Marketing, Customer Experience and local markets to make sure our marketing activities support measurable business results.

You will play a key role in helping us:

• Reach the right audiences with the right message.

• Increase engagement across our digital channels.

• Improve conversion from interest to opportunity.

• Support Sales with high-quality inbound leads.

• Make better marketing decisions through data and insights.

Sometimes you will also support local market activities in Sweden, Norway, Denmark, Finland and Australia — especially when it helps Sales create new opportunities or follow up existing interest.

What you will do

• Create and publish content across our digital channels.

• Plan and execute campaigns that generate awareness and inbound demand.

• Optimize website conversion, customer journeys and lead generation.

• Collaborate with Sales to maximize the value of inbound opportunities.

• Analyze results and continuously improve marketing performance

• Build landing pages, forms and email flows.

• Manage and improve our website and LinkedIn presence.

• Plan webinars, events and targeted campaigns.

• Track traffic, conversions, lead quality and marketing-sourced pipeline.

• Test messages, formats and channels to understand what generates results.

• Support campaigns and sales activities across Sweden, Norway, Denmark, Finland and Australia

Who we are looking for

You enjoy creating content, working with digital channels and using data to improve results. You are practical, curious and commercially minded.

You are structured and hands-on. You like to take ownership, get things done and improve marketing step by step. You work well with Sales and use data to see what works and what can be better.

We believe you have:

• 2–4 years of experience from Growth Marketing, Digital Marketing, Content Marketing, B2B Marketing or a similar role

• Experience creating and publishing digital content

• Experience with websites, landing pages, campaigns and marketing tools

• Understanding of B2B lead generation, inbound marketing and lead conversion

• A good understanding of how marketing can support traffic, leads, conversion and sales pipeline

• A structured, hands-on and analytical approach

• Strong writing and communication skills in English and Swedish

• Interest in B2B SaaS, digital products and commercial growth

• Curiosity about AI tools and experience using them for research, writing, ideation, content production and campaign improvement

Experience from a SaaS or other B2B software company is an advantage.

It is also a plus if you have worked with tools such as HubSpot, WordPress, Webflow, Google Analytics, Google Search Console, LinkedIn Campaign Manager, Google Ads, Canva, ChatGPT, Copilot, Claude or similar.

You don't need experience from every area above but most successful candidates will recognize themselves in several of them.

About Smartsign

Smartsign is a Swedish SaaS company with customers around the world. Our platform helps organizations communicate through digital screens in offices, stores, healthcare, manufacturing and public environments. Every day, thousands of organizations rely on Smartsign to deliver the right information to the right audience in a simple, secure and scalable way.

We support a wide range of commercial screens, players and customer environments, including both cloud and on-premise needs.

Location and practical information

This is a full-time, permanent position.

The role is based in Stockholm, with a flexible working setup that combines office and remote work. An alternative Smartsign location may also be considered for the right candidate.

You will report to the CEO or appointed marketing lead and work closely with Product Marketing, Sales, Customer Experience and local markets.

Start date by agreement.

Interested?

We'd love to hear from you. We're reviewing applications on a rolling basis.
For questions about the recruitment process, reach out to julia.karner@smartsign.se.